Rebuilt Onboarding Around User Understanding of Key Concepts

The onboarding flow introduced features in a broken structure and relied on unfamiliar technical terms that reduced our test participants’ ability to retain information about the key features and form a clear mental model. During testing, some participants struggled to understand the core concepts and were ultimately unclear on what a “Dayout” and an “Activity” is, and how it helps them plan their day. This held the potential to undermine Dayout’s value proposition to first-time users and could lead to lower user activation and retention rates.